Sharing valuable resources and designing H5 pages (H5 pages are mobile websites on WeChat. This gets the people excited and more likely to check out what you are offering. On both WeChat and Weibo, a smart way to get active users engaged in an ad campaign is to offer up prizes or rewards for liking and sharing a post. The takeaway? Both social media platforms hold a lot of promise for brands wanting to advertise to Gen Z buyers. While on WeChat, under 24-year-olds make up 33.5% of the user base.People under the age of 20 account for 30% of the Weibo user base.But the two sites share a similar demographic: The focus of Weibo and WeChat are not the same we have established that. When it comes to some of the finer details, however, you can rely on Weibo and WeChat to operate similarly: Audience Advertising on Weibo and WeChat: the similaritiesĪs we’ve just seen, the two social media platforms cater to different commercial strategies. On WeChat, where a KOL’s audience is relatively smaller and more loyal, you may have a better chance of resonating with a higher percentage of followers.
Weibo wechat icon white plus#
This can be a plus for businesses looking to target a more loyal and/or niche following.Įssentially, using KOLs on Weibo gives you access to a large number of people - but not all of them will be interested in your product. KOLs exist on WeChat too, they just typically lack the colossal follower bases that are common on Weibo’s official accounts. A KOL is an expert in their field, and paying them to recommend or promote your product to their vast Weibo following is a fantastic way to create buzz and hype. Weibo is the preferred platform for Key Opinion Leaders (KOLs). Therefore, strategies around audience building are key to success. Remember, WeChat is based on a closed– loop system. WeChat, on the other hand, gears its model towards one-to-one relationship building, which means it is better for targeted marketing and developing a long-term and loyal following. Think mass-market campaigns and products that appeal to a diverse set of individuals. Weibo vs WeChat: Audience typeĪs a source of news from trusted sources, celebrity gossip, a place to connect with friends, and research brands, Weibo is an attractive model for companies that want their product to appear in front of a lot of people at once. Choosing between social media marketing on Weibo and WeChat depends on who your target audience is and the sort of campaign you want to run. So if WeChat is the biggest in terms of daily active users, then surely that’s the go-to social media platform for advertising in China too? It’s not quite that simple actually. Advertising on Weibo and WeChat: the differences E-commerce, advertising, and content campaigns are all possible on the network. From paying a phone bill to hailing a cab or video calling your mom, it’s no wonder that WeChat is known as the “everything app” or the “super app”.Īs China’s most widely used social media platform, WeChat provides many opportunities for brands looking to access the Chinese market. WeChat has a lot on offer for its 1.2 billion daily active users.
That’s a lot of potential customers waiting to be engaged, but Weibo isn’t the only player in the game… WeChat: what you need to know It also shares a live-streaming function popularized by Instagram.īetween January and June 2021, 850 million people in China used Weibo and its monthly active users settled somewhere around 550 million. It functions similarly to Twitter in that users can share text, images, and videos to their timeline. Weibo means “micro-blog” in Chinese, and it is often referred to as the Twitter of China with a maximum character limit of 2000. But how can you make the most of the commercial opportunity and breakthrough? Weibo: what you need to know With so many billions of eyes on screens, it’s a must to advertise your brand using Weibo and WeChat. China is the world’s largest social media market and two of the most popular platforms, Weibo and WeChat, have over 1.75 billion users between them. It’s undoubtedly in people’s everyday life. Social media use is a huge part of modern Chinese culture.
0 kommentar(er)
